The market is updated twice a year. Skip to main content. Market Insights Consumer Non-Alcoholic Drinks Soft Drinks. The market is expected to grow annually by 5. Additional information: The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels.

Key players include Red Bull, Monster, and Rockstar. in-scope Alcohol-free energy drinks Sports drinks. out-of-scope Coffee, tea, and other naturally caffeinated drinks Caffeinated soft drinks such as cola Energy shots and energy gel Powdered drink mixes e.

Alcoholic Drinks. Non-Alcoholic Drinks. Hot Drinks. Tobacco Products. Consumer Electronics. Household Appliances. OTC Pharmaceuticals. Luxury Goods. Download PDF FAQs and more info on the methodology. Region comparison. Methodology Data coverage: The data encompasses B2C enterprises.

Modeling approach: Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. Forecasts: In our forecasts, we apply diverse forecasting techniques. Additional notes: The data is modeled using current exchange rates.

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Buy Now. Download Free PDF. Book before:. Single User License OFF. Team License OFF. Corporate License OFF. Market Trends of Isotonic Drinks Industry This section covers the major market trends shaping the Isotonic Drinks Market according to our research experts: Product Differentiation as a Key Strategy There is widespread adoption of flavored isotonic drinks owing to their taste appeal.

Understand The Key Trends Shaping This Market.

Major Players are Focusing on Expanding Product Portfolios. Key players in the global market include PepsiCo, the Coca-Cola Company, BA Sports Nutrition, AJE Group, Britvic PLC. Moreover, for expanding their product portfolios, key players are adopting various business strategies, such as product launches, partnerships, mergers, expansions, collaborations, agreements, acquisitions, and others.

An Infographic Representation of Sports Drink Market. To get information on various segments, share your queries with us. The global market research report provides a detailed analysis of the industry and focuses on crucial aspects such as leading companies, type, brand, packaging type, and distribution channels.

Besides this, it offers insights into the market trends and highlights vital industry developments. In addition to the factors mentioned above, the report encompasses several key factors that have contributed to the growth of the market over recent years.

The Middle East and Africa By Type, Brands, Packaging Type, Distribution Channel and by Country. Registering a CAGR of 4. Based on the packaging type, the metal segment is expected to lead the market during the forecast period.

The increasing health-conscious population, surging number of sports players, and rising income levels are the key factors driving the markets growth. The increasing concern of fitness, rising consumption of nutrition drinks, and rising number of athletes are the key market trends.

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Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team.

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We know where we will be getting business intelligence from in the future. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.

Region : Global Format: PDF Report ID: FBI Summary TOC Industry Methodology Infographics Summary TOC Segmentation Methodology Infographics Request Sample PDF Request Sample PDF.

KEY MARKET INSIGHTS. Listen to Audio Version. COVID Pandemic to Bolster Demand Backed by Rising Home Workout Sessions The outbreak of COVID has resulted in hiking the consumption of the product, which is majorly contributed by the increasing number of people working out from their homes. LATEST TRENDS.

An Infographic Representation of Sports Drink Market View Full Infographic. Frequently Asked Questions What was the value of the global sports drink market in ?

Fortune Business Insights says that the global market size was USD What CAGR is the global sports drink market projected to grow in the forecast period ? Which is the leading packaging type in the sports drink market? What are the key factors driving the market? Who are the top players in the global market?

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Global Isotonic Drinks Market — Industry Trends and Forecast to Forecast Period — Market Size Base Year USD 1. E, South Africa, Egypt, Israel, Rest of Middle East and Africa MEA as a part of Middle East and Africa MEA , Brazil, Argentina and Rest of South America as part of South America Market Players Covered Glanbia plc.

Opportunities Increased participation in sports events increased athletic sponsorship by major players Market Definition Isotonic drinks contain sugar and salt concentrations similar to those found in the human body.

Global Isotonic Drinks Market Dynamics Drivers Growing trend of active lifestyle due to rising health consciousness The primary factor driving the isotonic beverages market is rising health consciousness among people all over the world. Opportunity Increased participation in sports events such as Cricket World Cups, FIFA, Indian Premier League IPL , Kabaddi World Cups, and others has encouraged people to participate in a variety of sports.

Restraints The presence of alternative energy sources such as energy supplements and natural fruit juices will act as major restraints on the growth of the isotonic drinks market in the forecast period, This isotonic drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products When economic activity slows, industries begin to suffer. Recent Development Scarlets has happily announced its partnership with iPRO in February Asia-Pacific will dominate the isotonic drinks market from to because of rising awareness, health benefits, and an increasing number of athletes and sportspersons in the region, The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market.

Some of the major players operating in the isotonic drinks market are: Glanbia plc. SKU- Please fill in the below form for detailed Table of Content. Please fill in the below form for detailed List of Table.

Please fill in the below form for detailed List of Figure. Please fill in the below form for Infographics. Research Methodology: Data collection and base year analysis are done using data collection modules with large sample sizes.

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Please fill in the below form for Available Customization. How big is the Isotonic Drinks Market? The Isotonic Drinks Market will be worth USD 3. What is the growth rate of the Isotonic Drinks Market? The Isotonic Drinks Market growth rate is 7.

What are the growth drivers of the Isotonic Drinks Market? What are the factors on which the Isotonic Drinks Market research is based on? The packaging, nature and distribution channel are the factors on which the Isotonic Drinks Market research is based. Which are the major companies in the Isotonic Drinks Market?

Major companies in the Isotonic Drinks Market are Glanbia plc. share :. Media Webcasts Podcasts. Subscribe Enews Magazine. Resources e-Learning Tools Industry Insights. Choose Topic Beauty. Blood Sugar. Brain Health. Contract Manufacturing.

Delivery Systems. Digestive Health. Heart Health. Immune Support. Weight Management. Women's Health. Nutritional Outlook Nutritional Outlook Vol. Download Issue PDF. Articles in this issue. Sports nutrition: Trending flavors in How to win the sports and active nutrition game in In on the action: Esports dietary supplements hit the mainstream.

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Data from Mordor Intelligence indicates that the global sports drink market will grow at a 4. While North America will be the largest market for sports drinks during the forecast period, Asia Pacific is expected to be the fastest-growing market.

Esports Drinks Go Smart Jim Tonkin, founder and president of Healthy Brand Builders Scottsdale, AZ , says Esports drinks are now adopting smarter ingredients with functional properties. A big part of that space is brain-health ingredients. These ingredients, whether pharmacological or supplement, are finding their way into ingredient profiles for sports drinks.

Several brands are creating cognitive performance drinks for Esports, with companies like Engage Utrecht, The Netherlands and Nau Drinks Gothenburg, Sweden producing functional beverages aimed at professional gamers.

Engage has taken a similar approach, using naturally sourced ingredients like Ginkgo biloba and maca root. Market researchers expect the gaming market to keep growing.

Powders, Fortified Rehydration on the Rise Tonkin says that one of the emerging niche markets in sports drinks is fortified rehydration. These beverages, Tonkin says, are commonly found in gyms and other fitness facilities, and are marketed as post-workout recovery drinks.

Tonkin cites the example of the branded Resqwater drink by Intelligent Beverages Scottsdale, AZ. Rehydration beverages are even coming in the form of powders, Tonkin notes, with powdered products like Liquid I.

El Segundo, CA and SOS Hydration San Francisco, CA hitting store shelves. These electrolyte mixes are just one example of a growing trend toward a preference for powdered products.

There are even better-for-you energy products being put in powders. Holly McHugh, marketing associate for Imbibe Niles, IL , says that brands are creating a wide array of superdrinks for various applications.

McHugh says these beverages are commonly coming in the form of ready-to-drink shots, particularly those that contain amino acids, caffeine, or B vitamins.

Typically, she says, ingredients tend to orient around functional claims related to power and performance, recovery, or focus. Brands Target Women and Millennials Sports drink brands are continuing to release products specifically aimed at women and Millennials, two of the fastest-growing sports product markets.

Maxine Weber, global director of marketing for health and wellness at Ashland Wilmington, DE , says the rising influence of these two markets is going to dictate marketing and formulation trends.

Millennials will also be a target for sports drinks. Millennials are eco-conscious variety seekers, so look for new flavors, added sensory experiences, and more products with natural claims. Furthermore, the push toward low-sugar drinks has continued.

While sucralose is a common ingredient in sports nutrition products, McHugh says that brands are now making the switch toward natural sweeteners like monk fruit. The sports beverages space is becoming highly competitive, with plenty of opportunities for smart brands. Citing the example of Bodyarmor Queens, NY , Tonkin says that the biggest challenges going forward will be for established brands.

As sports drinks usage grows, sophisticated consumers will demand better functionality and healthier ingredients from brands. The greatest opportunity will be for companies that can create the most functional benefit while maintaining the cleanest label. Performance nutrition has something for everybody.

The demographics of the sports nutrition category are broadening as more women and aging adults utilize the products to meet their own health goals. Hydration achieves mainstream success. A fast growing segment, hydration products have seen a great deal of mainstream success, offering a variety of benefits to a wide range of consumers.

Magnesium is well-established and trusted across multiple categories. Magnesium's trajectory is similar to ashwagandha in that its reach is extending across multiple categories.

Mushrooms are booming. The profile of mushrooms is growing but more education may be needed for consumers to differentiate between different species. Keeping an eye on creatine.

Creatine has seen impressive sales growth, but state legislation putting age limits on the purchase of creatine products in the sports and weight management categories may pose a dilemma. Flavorchem and Orchidia Fragrances acquires Swiss fragrance and flavor house, Huber the Nose.

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment.

As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts.

In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending e.

consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc. This data helps us estimate the market size for each country individually. In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market.

For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

The data is modeled using current exchange rates. The impact of the COVID pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Skip to main content. Market Insights Consumer Non-Alcoholic Drinks Soft Drinks. The market is expected to grow annually by 5. Additional information: The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels.

Key players include Red Bull, Monster, and Rockstar. in-scope Alcohol-free energy drinks Sports drinks. out-of-scope Coffee, tea, and other naturally caffeinated drinks Caffeinated soft drinks such as cola Energy shots and energy gel Powdered drink mixes e.

Alcoholic Drinks. Non-Alcoholic Drinks. Hot Drinks. Tobacco Products. Consumer Electronics. Household Appliances. OTC Pharmaceuticals. Luxury Goods. Download PDF FAQs and more info on the methodology. Region comparison. Methodology Data coverage: The data encompasses B2C enterprises. Modeling approach: Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment.

Forecasts: In our forecasts, we apply diverse forecasting techniques.

In addition, a rising consumer inclination towards fitness and an increased number of fitness centers and health clubs are expected to fuel the market growth. Manufacturers specialize in expanding their product portfolio by innovating new flavors with added health benefits. Competitive landscape highlights only certain players Complete list available upon request.

According to market research and competitive intelligence provider Fact. MR, the Sports Drink market experienced noteworthy growth, growing at a value CAGR of 3. The rise in the number of fitness enthusiasts and growing consumer inclination towards a healthy lifestyle are expected to be the key growth drivers.

During the COVID pandemic, a dual effect was observed. During the peak of the pandemic crisis, the industry experienced contracting sales and narrowing profit margins, given the strict imposition of curbs and lockdowns. Manufacturing units were shut down to contain spread of the virus.

However, as the infection curves flattened, production largely retained pre-pandemic projections. Moreover, people have become more health-conscious, striving to maintain physical fitness and engaging in sporting and exercise regimes, sustaining demand for energy boosting drinks.

Considering these factors, the global sports drink market is slated to expand at around 7. Rising Focus of Manufacturers to Introduce Organic Drinks to Accelerate the Market Growth. Various manufacturers are focusing more on innovations and launching organic drinks with different flavors, which will meet up the nutritional demand of consumers.

This innovation will simultaneously help many companies to increase their revenues, which, in turn, would drive market growth. For instance, in January , a leading brand named Powerade came up with innovations to fuel and refuel athletes.

Powerade has expanded its product portfolio with two new zero-sugar innovations that offer functional hydration solutions and packaging designs.

Increasing Inclination towards Physical Fitness to Foster Market Growth Prospects. The growing inclination of the millennial population towards physical and fitness-related activities, rising buying power, and willingness to pay for healthier alternatives are some of the major factors accelerating the demand for sports drinks.

Additionally, this healthy drink provides several benefits, such as minimizing the risk of dehydration and electrolytes in a sports beverage , replaces sweat, and maintains the balance of electrolytes in the body.

Therefore, increasing awareness regarding the health benefits offered by the product among consumers is likely to augment the sports drink market growth.

Strict health regulations imposed by the government on sports and energy drinks, as well as rising awareness about the negative effects of these drinks on children, are expected to act as a restraint on the growth of the sports drink market over the forecast period.

Further, fake marketing by a few vendors, combined with negative media coverage, has the potential to challenge the growth of the sports drink market in the forthcoming years. The majority of the products available in the market contains a high level of sugar which can result in a negative impact on the health.

Thus, this is acting as a restraining factor for the market growth. For instance, the average ounce bottle packs of Gatorade sports drinks have 34 grams of sugar content.

How will the Growth of Sports Drink Market Escalate across North America? People Becoming More Health Conscious to Enhance the Market Prospects.

As per Fact. MR, the Sports Drink Market in North America is slated to flourish at a CAGR of 7. According to Fact. MR, North America is likely to register the highest growth during the forecast period, majorly driven by the lifestyle of the people.

Consumers in the region are becoming more concerned about their physical well-being, prompting them engage in sporting activities, thus stimulating demand for energy boosting fluids. North America is likely to provide lucrative growth opportunities backed by the presence of leading market players such as The Coca-Cola Company, Monster Beverage Corp, Red Bull GmbH, Dr Pepper Snapple Group Inc.

in the U. S and Canada. Increase in Number of Fitness Centers in the South Asia to Boost the Market Growth. MR, the Sports Drink Market in the South Asia is slated to flourish at a CAGR of 7. The number of fitness centers across countries including India and China is increasing.

This includes engaging in physically demanding activities, including sports. Similarly, in China, across both urban and rural settings, Considering the aforementioned factors, Fact. Which is the Most Sought-after Product Type Category? Isotonic Segment to Dominate the Sports Drink Market.

According to projections published by Fact. MR, by product type, the isotonic segment is forecast to register a 7. Isotonic sports drinks will showcase impressive growth between and Isotonic beverages are powerhouses of those natural nutrients lost through sweat during an exercise regime.

For instance, the data published by the International Labour Organization mentions that in Argentina has 1 million people employed in the construction sector. According to the World Bank.

Org data, in , South Africa witnessed a rise in its Gross Domestic Product of USD Major Players are Focusing on Expanding Product Portfolios. Key players in the global market include PepsiCo, the Coca-Cola Company, BA Sports Nutrition, AJE Group, Britvic PLC.

Moreover, for expanding their product portfolios, key players are adopting various business strategies, such as product launches, partnerships, mergers, expansions, collaborations, agreements, acquisitions, and others.

An Infographic Representation of Sports Drink Market. To get information on various segments, share your queries with us. The global market research report provides a detailed analysis of the industry and focuses on crucial aspects such as leading companies, type, brand, packaging type, and distribution channels.

Besides this, it offers insights into the market trends and highlights vital industry developments. In addition to the factors mentioned above, the report encompasses several key factors that have contributed to the growth of the market over recent years.

The Middle East and Africa By Type, Brands, Packaging Type, Distribution Channel and by Country. Registering a CAGR of 4. Based on the packaging type, the metal segment is expected to lead the market during the forecast period.

The increasing health-conscious population, surging number of sports players, and rising income levels are the key factors driving the markets growth. The increasing concern of fitness, rising consumption of nutrition drinks, and rising number of athletes are the key market trends.

Again, I may have questions as we dig in deeper. Thanks again for some really good work. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.

Thank you so much for all your efforts. I really appreciate the work your team has done. market from you. We were very satisfied with the report. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.

Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team.

Thank you for the co-operation! I have another requirement on cutting tools, paper crafts and decorative items. The data offered to us was exactly what we were looking for. Thank you! Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report.

We value them as a research company worthy of building long-term relationships. The report covered all the points and was very detailed. The report was very accurate and as per my requirements.

Remarkable job and great efforts by your research team. This is a very good piece of work and will be very helpful to us going forward.

We know where we will be getting business intelligence from in the future. It looks quite comprehensive and the data is exactly what I was looking for.

I appreciate the timeliness and responsiveness of you and your team. Region : Global Format: PDF Report ID: FBI Summary TOC Industry Methodology Infographics Summary TOC Segmentation Methodology Infographics Request Sample PDF Request Sample PDF.

KEY MARKET INSIGHTS. Listen to Audio Version. COVID Pandemic to Bolster Demand Backed by Rising Home Workout Sessions The outbreak of COVID has resulted in hiking the consumption of the product, which is majorly contributed by the increasing number of people working out from their homes.

LATEST TRENDS. An Infographic Representation of Sports Drink Market View Full Infographic. Frequently Asked Questions What was the value of the global sports drink market in ? Fortune Business Insights says that the global market size was USD What CAGR is the global sports drink market projected to grow in the forecast period ?

Which is the leading packaging type in the sports drink market? What are the key factors driving the market? Who are the top players in the global market?

PepsiCo and the Coca-Cola Company are the top players in the global market. Which region is expected to hold the highest share in the market? North America is expected to hold the highest share in the market in Which brand is expected to witness the fastest growth in the global market?

The Powerade brand is expected to witness the fastest growth in the global market. What are the market trends? Seeking Comprehensive Intelligence on Different Markets? Get in Touch with Our Experts Speak to an Expert. REQUEST SAMPLE. SPEAK TO ANALYST. Compare Licenses. Request Sample Ask For Customization Get a Quote Speak To Analyst Inquire Before Buying.

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