Effective keyword research -
Google Keyword Planner for researching paid keywords. Ahrefs for simple SEO tools. Semrush for advanced SEO professionals. Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.
Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review.
For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. The features that make for a great keyword research tool are pretty straightforward: you search for a given keyword, and the tool tells you about it. But there are so many different ways to use keyword data, so I wanted to find tools that could handle a variety of use cases, along with a few designed for some of the most popular uses for keyword research.
During testing, I looked primarily at the factors below to determine which apps made our initial list. Data included.
The best keyword research tools give you all the data you need to rank for your chosen keyword. All of the apps we selected include, at minimum, traffic, keyword difficulty, and competitive SERP analysis.
Data sources. You should be able to trust that your keyword data is free of errors and biases, so considering where the data in each keyword research tool comes from was an important step for us.
Every tool we included pulls data in from Google Analytics or Google Search Console at a minimum. Keyword optimization guidance. You shouldn't have to be a year SEO industry veteran to use keyword research tools—the best tools offer simple, straightforward suggestions to optimize for your keywords.
There are tools like Ahrefs, Semrush, and Moz that do complete SEO analysis on your site, checking for everything from site speed and technical details to domain authority and topic clusters.
That's not what we're looking for here. We're looking for tools that any business owner or marketer can use to quickly understand their target keyword and optimize their site to rank for it.
Free plan allowances and upgrades. Some tools include super limited results for free and call it a "free plan. I only included tools with evergreen free plans generous enough to actually be useful—and they won't break the bank when it's time to upgrade, either. Standalone functionality. Since you're looking for something free, your keyword tool should be a one-stop shop—without requiring any additional tools or extensions to work for you, especially not ones you'd have to pay for.
To find the best of the best, I put each tool that checked those boxes to the test by running through an in-depth protocol. Here's what my testing workflow looked like:. If needed, I created an account and went through any provided onboarding or guided tutorials many of these free apps don't require account creation or provide any onboarding.
I searched for a few different kinds of keywords—e. I checked which related keywords, metrics, and other data were offered. I also made note of the source, whether information was pulled from Google, included non-search engine websites like social media or forums , or was drawn from the tool's own native data.
I verified allowances for the free plan—whether limited by time, number of results, metrics included, searches per day or month, or something else—and the cost to upgrade to a paid plan if needed.
Where available, I tested out additional keyword research tools like competitive gap analysis, content optimization features, and more. After spending over a dozen hours with these apps this year, I landed on the four best keyword research tools—each with a manageable free version—below.
Moz Keyword Explorer. Google Keyword Planner. Ahrefs Free SEO Tools. Free Keyword Generator with up to keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results.
Moz 's SEO platform offers several different tools designed for keyword research. While Moz doesn't include as many data points as some of the other full-featured SEO tools like SERP position history or the total number of keywords a competing result ranks for , I'd consider that a benefit.
It makes for a less overwhelming user experience for those who aren't professional search marketers, without skimping on the metrics you really want. With the Keyword Explorer tool, you can search any keyword you choose and see its monthly volume, difficulty, and organic clickthrough rate CTR.
Scroll down from there to see an analysis of current results ranking for it and suggestions for similar keywords. My favorite feature: Moz includes a "Priority" score that simplifies keyword research by giving you the bottom line on whether a keyword is worth chasing for you.
Moz automatically calculates the score based on the keyword's volume, organic CTR, and difficulty, along with your "My Score"—a metric you set yourself, designating how important a given keyword is to your business, based on your own expertise and knowledge of your business and industry.
Plus, with the Keyword Gap feature part of the Competitive Research tool , you can find all the keywords your competitors rank for that you don't. Google Keyword Planner pros:. Helpful forecasting features for budgeting if you do use Google Ads.
Google Keyword Planner cons:. When it comes to PPC keyword research, Google Keyword Planner is one of the best tools out there. It's completely free even if you don't buy Google Ads , so you never have to worry about running into limits or expensive upgrades. Google Keyword Planner includes two main features: one for exploratory keyword research and discovery and another for more in-depth research on search volume and forecasting.
The "Keyword ideas" feature is similar to many of the tools on this list: you search for a seed term, and it generates other keyword ideas, along with details on monthly search volume, change over time, competition, ad impression share, and bid ranges. You can refine your keyword list by brand or non-brand keywords, source website, and more.
If you're also using Google Ads, the "Forecast" feature makes it easier to plan ahead for your paid ads and budget in advance. Keyword Planner can inform your organic strategy, too, by showing you where ranking organically may help you save on PPC costs. Google Keyword Planner pricing: Free. Includes keyword research for non-search engines YouTube, Amazon, Bing.
While you can't access the full Ahrefs suite for free, the company offers a surprisingly robust set of free SEO tools that are perfect for doing simple keyword research. The free suite includes a Free Keyword Generator, Keyword Difficulty Checker, Keyword Rank Checker, and keyword research for YouTube, Amazon, and Bing, among other tools.
The keyword generator includes up to keyword ideas for free phrase match keywords and 50 question-based keywords , along with data on monthly search volume for each and keyword difficulty for the top 10 results.
The keyword difficulty tool includes a difficulty score, estimated number of backlinks needed to rank, and SERP analysis for the top 10 results. None of these tools will give you the depth of data you'd get from a paid account, but the suite's breadth is a strength. Taken together, Ahrefs free tools can handle just about anything a basic SEO operation needs—keyword research, yes, but also link building, website audits, ranking and traffic monitoring, and more.
And if your budget changes, you can upgrade to a tool that rivals the best of the best. Can be overwhelming for those less experienced with keyword research. If you're looking for something more advanced, Semrush shares a ton of keyword data and makes it easy to dig into the details, like SERP features featured snippet, reviews, site links, image pack, and so on and granular analysis of current results.
Semrush offers a broad range of keyword research tools, too, from the standard traffic and search volume data to content-driven keyword research and competitive keyword gap analysis.
That range is what really sets Semrush apart, including the standard Keyword Overview, the Keyword Magic Tool for exploratory keyword research, a Keyword Manager and position tracking, competitive Keyword Gap analysis, and Organic Traffic Insights, which—when connected with your Google Analytics or Search Console account—can uncover those famously tricky "not provided" keywords.
As an added bonus, the SEO Content Template tool lets you automatically create a content brief and optimize content as you write by grading your content in real-time for readability, originality, tone of voice, and SEO: it uses a handy bullseye graphic to help you strike the right balance.
Plus, the tool visually checks off SEO recommendations like using your target and related keywords and adding relevant links and images as you go.
To be worthwhile, your content needs to generate a positive ROI in as short a time frame as possible. And preferably your investment will continue to pay off for a long time to come!
One of the best ways to achieve that is to create content that performs well on search, in terms of attracting an ongoing stream of traffic. And of course such content can also be repurposed for publication elsewhere too, giving you potentially:.
Start with the wrong keyword or none in mind at all and you negate all these benefits. But target the right one, and your content can put your business in front of hundreds, more likely thousands, of people in your target market for months if not years to come.
In addition, keyword research helps provide inspiration for what to create content about in the first place. One of the first things you need to be able to do for effective keyword research is to determine the relevance of a particular keyword for your target market.
Instead, carefully consider how closely a particular keyword correlates with the products or services you provide.
Two crucial questions to ask are:. If you can answer Yes to both of these questions, you have a potential keyword. The ability to determine the intent behind a particular keyword is crucial for finding suitable keywords. This is designed to give you a broad understanding of what your target customers are searching for, in order to help guide your further research.
At this stage, focus on the main topics and themes, rather than any detailed analysis of individual keywords. You can do this research through brainstorming, talking to customers, or using relevant software. In the following sections, we'll delve deeper into these methods and the more advanced techniques for keyword research.
Finding relevant keywords by brainstorming, either by yourself or preferably with members of your team, is one of the simplest keyword research techniques available. To get started, just think about what your prospective customers are likely to be searching for, at various stages in the buying process.
Write down all the ideas that come to mind or are suggested by others, making them visible to everyone involved in order to help trigger further ideas.
Multiple tools are available to assist you with brainstorming more keywords, including those provided by Google itself at no cost. The first of these is Google Autocomplete. Get started by simply typing in some of the keywords you found through your internal brainstorming 4 above.
An often strangely overlooked keyword research technique involves asking your customers—or otherwise ascertaining—what keywords they used in either finding your website in the first place, or when researching similar products and services.
Depending on the type of business, as well as speaking with them directly, this can be integrated into an automated onboarding process, such as an additional optional field in an online form. Another important technique is to use Google Search Console, which shows you some of the keywords people are using to find your website.
Watch the following video for a quick intro on setting it up or see the full guide :. So you want to aim for keywords that have moderate or higher rewards and without too much competition, rather than keywords with low rewards and relatively high competition levels.
A full guide on how to assess demand and supply as part of keyword research for SEO can be found here. Even more so when the content created for each keyword—such as a blog post—is just the first in a series of content pieces, repurposed from the original and published on different content platforms around the web.
Each might not mean significant traffic levels on their own. People might not just search based on the main town or city, but their suburb, county or some other location.
For example, you might have a number of different long-tail keywords that all essentially mean something very similar, such as:. By clustering groups of keywords together like this you might be able to create a single piece of content that targets all of them.
One could be the primary keyword, and the others all secondary. One final technique involves specifically looking for keywords that people are more likely to use when using mobile devices. So what does this mean in terms of the keywords you might target.
The most common terms searched for on mobile devices in conjunction with other keywords include:. For successful SEO, effective keyword research is critical—otherwise you risk optimizing content for the wrong keywords that either attract the wrong type of visitor, are too challenging to rank for, or otherwise attract too little or no attention.
By incorporating most if not all of these keyword research techniques, you can improve the online visibility of your business and get in front of your target market with increasing levels of success. Steve Shaw is the founder of EverywhereMarketer , and has ran online businesses for over 20 years, serving over 13, customers in countries.
EverywhereMarketer helps you grow online visibility, attract more customers and grow your business across multiple channels. Watch the following short video for a quick recap of this post and don't forget to subscribe to our channel on YouTube. If you've got value from this post, add value to others by sharing it with them Share Tweet Share Save.
Knowing how to increase organic search traffic is essential. Between half and three-quarters for B2B of all organic traffic comes from search.
This post gives you 13 ways to increase your own organic traffic from search, including strategies such as blogging, effective SEO, and using your content pages to then increase organic traffic to your main frontend pages too. This post explores 5 best practices for repurposing content effectively, including ways to maximize the results you achieve from your repurposing activities while avoiding additional personal workload.
Du kannst Subcutaneous fat appearance Standard- und den Essentials-Tarif keywword einer kostenlosen Rseearch ausprobieren. Starte noch heute kostenlos. Effective keyword research Suchalgorithmus von Google Effective keyword research Efective als Faktoren, um Websites zu Effective keyword research. Damit deine Bacteria-fighting technology die besten Gesearch hat, Joint health comfort von der Masse Effective keyword research, ist eine ketword und qualitativ hochwertige Keyword-Recherche unerlässlich. Wenn du die richtigen Keywords findest, die deine Zielgruppe ansprechen, kannst du eine Keyword-Strategie entwickeln und umsetzen, die deine Seiten in den Suchmaschinen-Rankings nach oben bringt und zuverlässigen organischen Traffic erzeugt. In diesem Leitfaden gehen wir auf die Bedeutung der Keyword-Recherche ein und zeigen dir, wie du systematisch die besten Keywords für deine Inhalte finden und sicherstellen kannst, dass diese mit der Nutzerabsicht übereinstimmen. Wenn du dich für ein bestimmtes Thema interessierst, kannst du über einen der unten stehenden Links direkt zu diesem Abschnitt springen.Effective keyword research -
For example, it's easy for us to assume that our own website should be trying to rank for the term "website design". But how do we know that our potential customers are actually searching for this term?
What if the people searching for "website design" are actually looking for templates, not a bespoke web design service? The best keyword research methods do much more than just find a bunch of terms that people might be searching. It also involves careful analysis of those terms to find out if they really are good targets for your SEO.
To find the right target keyword, you need to understand these three elements, and use them to identify a range of phrases that are most likely to bring you the most relevant users with the least effort. There are actually a lot of different types of keyword research, and most keyword research tools will focus on one specific area.
But the best way to get a really good range and variation in your keyphrases, is to look at different ways to find the right SEO keywords. That's because this kind of research isn't just about finding the phrases with the highest traffic.
It's about being able to find the keywords that combine those three essential elements of volume, competition and user intent.
This is all about generating as many keywords as you can, including variations and combinations of different keywords and phrases. But of course, you don't just want to end this process with a massive list of all possible keywords, you want to be able to refine that list down by identifying the terms with low competition, and high search volume.
It's essential that any keyword research tool that's designed to give you bulk or broad match keyphrases also shows you the number of people searching for each term, and a keyword difficulty or competition score too.
But you'll also need to apply analysis to each term to judge the search intent. Keyword analusis for SEO is one of the most significant skills to learn when you're doing digital marketing. It's not just about checking volume and difficulty, and it can't be done on just data alone.
Keyword search analysis usually requires experience, insight and knowledge of the industry to be truly effective. With search term analysis, we're looking to check that the terms we've identified are truly appropriate for the page, website or service we're offering.
Simply targeting any keyphrase with good volume and low difficulty could leave you with lots of visitors on your website, but without matching their search intent, those visitors are not going to engage, they're simply going to leave.
So make sure your keyword research for SEO looks carefully at the intent behind each search, so you can be confident you're providing the right content, product or page for that keyphrase. When you're looking for the right keywords, your competitors can be a great source of inspiration.
Not only can it show you what they're ranking for but you're not, it can also show you the gaps in their keyword strategies. And, most of all, it can show you the keywords that are bringing lots of traffic to their site. Understanding how successful websites in your industry are targeting their SEO efforts is a good way to get to grips with the strategies that are already working.
The whole point of keyword research is to find out what people are searching, right? So crowdsourcing keywords is a way you can find out what people are actually talking about. This is often a good way to look for content marketing ideas, or to identify new keyword opportunities that you've not considered before.
One of the best sources of keywords is Reddit. Reddit is a platform where people group together to talk about subjects that interest them. There are groups for almost everything, from investing in the stock market, to in-depth discussions on the Marvel Universe.
This makes it particularly useful when you're doing niche keyword research, as it may identify language and terms used by your target community that you weren't aware of. So finding out what those people are discussing, and the language they use can be a gold mine of significant keywords as well as interesting content ideas.
And Reddit is far from the only place to look. Search for industry forums and discussion boards, social media feeds and pages and find out what customers and competitors are talking about. Long-tail keywords are usually longer phrases with a lower search volume, but also a much lower difficulty.
That means that they can often be a good way to create content that can rank pretty well without a lot of effort - but that fewer people are actually searching for.
Another wonderful thing about long-tail keywords, is that because they are a lot more specific, it's often easier to find and target the ones that perfectly match your user intent. Long-tail keywords are also particularly useful for content marketing strategies, as you can often find clusters of similar long-tail keywords that can help you build a useful, relevant article that can rank well.
Search Engine Results Pages, or SERPs, are a brilliant way to find new keyphrases - and there are lots of different ways to do it too. Your first opportunity comes from autocompletes. If you type one of your main keywords into Google, it's going to suggest a whole range of words to follow it.
And remember, Google is offering those suggestions based on what users are actually searching for. But they shouldn't require you to empty out your bank account and sell your first-born child in order to access that data.
After years of working with multiple clients who use all different tools for keyword research and SEO content optimization, I've seen the best and the worst of them—and I know how important it is to choose the right keyword planner tool. To help, I considered over 70 tools with a free option for keyword research.
After in-depth testing, here are the four best free keyword research tools, including the all-around greats and apps built for more specific use cases.
Moz Keyword Explorer for the best all-around free SEO keyword research tool. Google Keyword Planner for researching paid keywords. Ahrefs for simple SEO tools. Semrush for advanced SEO professionals.
Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category.
We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review.
For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. The features that make for a great keyword research tool are pretty straightforward: you search for a given keyword, and the tool tells you about it.
But there are so many different ways to use keyword data, so I wanted to find tools that could handle a variety of use cases, along with a few designed for some of the most popular uses for keyword research.
During testing, I looked primarily at the factors below to determine which apps made our initial list. Data included. The best keyword research tools give you all the data you need to rank for your chosen keyword.
All of the apps we selected include, at minimum, traffic, keyword difficulty, and competitive SERP analysis. Data sources. You should be able to trust that your keyword data is free of errors and biases, so considering where the data in each keyword research tool comes from was an important step for us.
Every tool we included pulls data in from Google Analytics or Google Search Console at a minimum. Keyword optimization guidance. You shouldn't have to be a year SEO industry veteran to use keyword research tools—the best tools offer simple, straightforward suggestions to optimize for your keywords.
There are tools like Ahrefs, Semrush, and Moz that do complete SEO analysis on your site, checking for everything from site speed and technical details to domain authority and topic clusters. That's not what we're looking for here.
We're looking for tools that any business owner or marketer can use to quickly understand their target keyword and optimize their site to rank for it.
Free plan allowances and upgrades. Some tools include super limited results for free and call it a "free plan.
I only included tools with evergreen free plans generous enough to actually be useful—and they won't break the bank when it's time to upgrade, either. Standalone functionality.
Since you're looking for something free, your keyword tool should be a one-stop shop—without requiring any additional tools or extensions to work for you, especially not ones you'd have to pay for. To find the best of the best, I put each tool that checked those boxes to the test by running through an in-depth protocol.
Here's what my testing workflow looked like:. If needed, I created an account and went through any provided onboarding or guided tutorials many of these free apps don't require account creation or provide any onboarding. I searched for a few different kinds of keywords—e.
I checked which related keywords, metrics, and other data were offered. I also made note of the source, whether information was pulled from Google, included non-search engine websites like social media or forums , or was drawn from the tool's own native data.
I verified allowances for the free plan—whether limited by time, number of results, metrics included, searches per day or month, or something else—and the cost to upgrade to a paid plan if needed.
Where available, I tested out additional keyword research tools like competitive gap analysis, content optimization features, and more. After spending over a dozen hours with these apps this year, I landed on the four best keyword research tools—each with a manageable free version—below.
Moz Keyword Explorer. Google Keyword Planner. Ahrefs Free SEO Tools. Free Keyword Generator with up to keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results.
Moz 's SEO platform offers several different tools designed for keyword research. While Moz doesn't include as many data points as some of the other full-featured SEO tools like SERP position history or the total number of keywords a competing result ranks for , I'd consider that a benefit.
It makes for a less overwhelming user experience for those who aren't professional search marketers, without skimping on the metrics you really want. With the Keyword Explorer tool, you can search any keyword you choose and see its monthly volume, difficulty, and organic clickthrough rate CTR.
Scroll down from there to see an analysis of current results ranking for it and suggestions for similar keywords. My favorite feature: Moz includes a "Priority" score that simplifies keyword research by giving you the bottom line on whether a keyword is worth chasing for you.
Moz automatically calculates the score based on the keyword's volume, organic CTR, and difficulty, along with your "My Score"—a metric you set yourself, designating how important a given keyword is to your business, based on your own expertise and knowledge of your business and industry.
Plus, with the Keyword Gap feature part of the Competitive Research tool , you can find all the keywords your competitors rank for that you don't. Google Keyword Planner pros:. Helpful forecasting features for budgeting if you do use Google Ads. Google Keyword Planner cons:.
When it comes to PPC keyword research, Google Keyword Planner is one of the best tools out there. It's completely free even if you don't buy Google Ads , so you never have to worry about running into limits or expensive upgrades. Google Keyword Planner includes two main features: one for exploratory keyword research and discovery and another for more in-depth research on search volume and forecasting.
The "Keyword ideas" feature is similar to many of the tools on this list: you search for a seed term, and it generates other keyword ideas, along with details on monthly search volume, change over time, competition, ad impression share, and bid ranges. You can refine your keyword list by brand or non-brand keywords, source website, and more.
If you're also using Google Ads, the "Forecast" feature makes it easier to plan ahead for your paid ads and budget in advance. Keyword Planner can inform your organic strategy, too, by showing you where ranking organically may help you save on PPC costs.
Google Keyword Planner pricing: Free. Includes keyword research for non-search engines YouTube, Amazon, Bing. While you can't access the full Ahrefs suite for free, the company offers a surprisingly robust set of free SEO tools that are perfect for doing simple keyword research.
The free suite includes a Free Keyword Generator, Keyword Difficulty Checker, Keyword Rank Checker, and keyword research for YouTube, Amazon, and Bing, among other tools. The keyword generator includes up to keyword ideas for free phrase match keywords and 50 question-based keywords , along with data on monthly search volume for each and keyword difficulty for the top 10 results.
The keyword difficulty tool includes a difficulty score, estimated number of backlinks needed to rank, and SERP analysis for the top 10 results.
None of these tools will give you the depth of data you'd get from a paid account, but the suite's breadth is a strength. Taken together, Ahrefs free tools can handle just about anything a basic SEO operation needs—keyword research, yes, but also link building, website audits, ranking and traffic monitoring, and more.
And if your budget changes, you can upgrade to a tool that rivals the best of the best. Can be overwhelming for those less experienced with keyword research.
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