Cofounder at Growth Online shopping platform Onlinee President at BAMF SF Growth Suopping at RealtyShares. Follow the writer. Shopify Best overall ecommerce website builder. Square Online. Online Business Ideas. Read the full review: BigCommerce review.

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You need to be able to sell your product through a consumer-facing website, but also manage orders, ship goods, track inventory, and otherwise deal with the back-end running and admin of your eCommerce store without using some other service or please no a giant spreadsheet.

Whatever platform you choose, it has to play nice with any other apps and services you rely on for your business. For this reason, I required the apps on this list to have a range of integrations, either through a plug-in and extension marketplace, built-in features, or connecting to Zapier.

You should be able to send your orders straight to your accounting software. All of this had to be available for a clear and affordable monthly price. Opaque fees were a big no, and while done-for-you solutions are wonderful, they cost thousands of dollars per month—far more than any SMB needs or has to spend on setting up an eCommerce site.

To test all the different online store builders, I signed up for an account and…set up an online store! I went through the signup process, built out a simple site, added a few products, and generally went through all the steps that someone starting out on the platform would go through.

Really, the only thing I didn't do was start selling products much to my accountant's disappointment. This was enough to get a feel for most eCommerce website builders and allowed me to make sure they met my core criteria. From there, I was able to compare and contrast the various different options to find the best eCommerce builders for most people.

If you're new to eCommerce platforms, it can be a bit overwhelming. Here are the primary things you should focus on when making your pick:.

Start small, and scale as you need. While it's tough to find a robust free option, you can get a feel for a product on one of its lower tiers before committing to something that will break the bank. Just make sure that the higher plans will still meet your needs in the future.

Of course, your budget will affect the features. All the eCommerce website builders on this list offer the basic features, but if there's one thing that's a dealbreaker for you e. Your familiarity with website builders. Some apps are just more beginner-friendly. Your time is valuable, so if you're not super technical, be sure you feel ok navigating the interface.

When you run into issues, are you comfortable troubleshooting on your own? If not, you'll want to prioritize support features. Robust analytics are important as you grow, so be sure the platform you choose is reporting on your metrics in a way you feel confident analyzing and acting on. While we're talking about pricing, it can get a little complicated with eCommerce platforms as they charge a little differently from other services.

There are three kinds of fees you may have to pay for an eCommerce website builder:. Monthly fee. This is anything from free to a few hundred dollars and goes straight to the platform. Payment gateway fees. These are the fees you pay when you process a credit card charge.

The normal fee is around 2. Some platforms, like Wix and Shopify, operate their own payment gateways that you can choose to use, while others rely on Stripe, PayPal, and similar services. Transaction fees. These are another percentage-based fee that's on top of any gateway fees.

Let's give this a quick example using Shopify's current pricing. On top of that, you pay 2. As you can see, your monthly costs will vary based on what options you choose and how you run your business. I'd recommend doing a few back-of-the-envelope calculations when you're selecting your plan and payment gateway, just to see what will work out best for you.

I've avoided selecting online store websites with unreasonably high fees and transaction charges, or ridiculous volume expectations, but run some numbers to be sure. Ecwid by Lightspeed. Shopify has been around for more than 17 years—with millions of stores built using the platform—and it's hard to find a better option for most small businesses looking to get an online store up and running quickly.

Sign up for a credit card-free three-day trial, and within a few minutes, you can have a first build of your store ready to go. The onboarding wizard walks you through adding your products, customizing the look of your store, connecting your own domain, and getting set up to take those all-important payments.

Even if you've never built a website before, you're unlikely to get lost in Shopify's intuitive web app. Everything is clearly labeled, buttons do what you think they should, and the help docs and setup guide are comprehensive. Things like designing your store, adding a product, creating discounts, configuring payment options, and checking your sales numbers are all simple and largely self-explanatory.

While Shopify ticks most boxes right out of the gate, its extensibility and app store are what really make it such a powerful option. But because Shopify is so popular , you can also find more than 1, themes available on ThemeForest or get a professional designer who's already experienced with the platform to make you a custom one.

It's the same with almost any feature you could want. If it's not built into Shopify, you can find an extension, plug-in, or service that does it in the app store.

There's even a point-of-sale solution if you have a physical store. Just go to apps. com , and find the app you need. Be warned, though: adding lots of apps can quickly increase your monthly fees.

Of course, like many apps, Shopify is adding deeply integrated AI features it calls Magic. Some features, like generating text for product descriptions or your site, are available now, while others, like a chatbot called in th, are still in early access. They don't massively change the overall experience of using Shopify, though Sidekick's abilities to analyze your sales data and make suggestions seem super interesting.

It should be no surprise that Shopify integrates with Zapier , so if you want to automatically add new customers to your email marketing list, track orders with a project management tool, or connect Shopify to any of the other apps you use, you can do it easily.

Learn more about how to automate Shopify , or get started with one of these workflows. Limited themes and customization options compared to some other tools. If you run a small business and want the option to sell in-person, like at a farmer's market or craft fair, as well as through your online store, Square—better known for its point-of-sale terminals—is the best choice.

It's really designed for offline businesses and retailers that are looking to make the jump online, rather than internet-first sellers.

Things like online and offline orders are all organized under a single dashboard, so there's no jumping between apps, trying to track down customer details using random spreadsheets, or having to enter things manually after the fact.

Square bought the website builder app Weebly in , so when you set up your store, that's what's running under the hood. If you occasionally see a URL direct to weebly. com, it's nothing to worry about.

Square has some of the best onboarding around. When you sign up, you have to fill in a detailed questionnaire about your business and its needs, and it will walk you through the process of configuring everything to meet them.

However you want to sell stuff, Square makes it easy. In terms of storefront customization, Square is a little more limited than some of the other options.

Free users have to make their own design using the admittedly excellent site builder, while Plus subscribers now have access to 22 customizable themes. Where Square really stands out is in how it integrates your offline and online business. If you create an Item—what Square calls products or services—in the regular Square Dashboard, it will get synced to your Square Online Dashboard and vice versa.

Similarly, inventory levels are synced, so if you sell your last widget at a farmer's market, someone won't be able to order it online later that day. If you have a Square credit card reader available for free or other Square point-of-sale tool, you can swipe your customers' cards for a 2.

Online, Square's charges are similar. On the free plan and Plus plans, you're charged 2. Square also integrates with Zapier , so you can connect it to thousands of other apps. Here are popular ways to automate Square , plus some pre-made workflows to get you started.

Square price : Free with 2. Point-of-sale card readers start from free. Note: Many of the other eCommerce options on this list can also integrate with Square POS terminals.

If you really like using Square in person but want to use a different platform for your online store, you probably can. Read our showdown Shopify vs. Square for a head-to-head comparison. Free plan is solid and enough for very small businesses looking to test the waters.

There are also no additional transaction fees on top of what your payment gateway charges, so it isn't skimming any profit with hidden fees. Note: Ecwid was bought two years ago by Canadian payment gateway and point-of-sale provider, Lightspeed.

There may be incentives to use Lightspeed's payment gateway in the future, but for now, you are free to use whatever gateway you want.

When you sign up, Ecwid gives you the option to integrate your store with your existing website—it supports most platforms like WordPress, Weebly, Drupal, and the like—or to set up your own store with a company.

site domain name although you can change that to a custom domain at any time by upgrading to the Venture plan. At the Dashboard, you're presented with a big, bold to-do list that walks you through setting up your site, adding your first products, localizing your store, and choosing how you want to deliver goods—and get paid for them.

Working through the full list takes less than 15 minutes. While Ecwid is a great free eCommerce website builder, it doesn't skimp on the features with the paid plans. It integrates with social channels like Facebook and Instagram so you can sell directly to your followers, you can list your products on Amazon or eBay, or you can take payments in person.

It automatically calculates tax, offers discounts, and tracks your inventory. If you set up a free store on Ecwid, you don't have to worry about moving to a new platform if things take off. Ecwid integrates with Zapier too, so you can connect it to all your other apps and do things like add new customers to your email campaigns or track sales with Google Sheets.

Features like shipping and taxes are aimed at getting already established businesses online quickly. BigCommerce is, unsurprisingly given the name, an enterprise eCommerce solution used by multinational companies like Ted Baker, Black Diamond, and Johnnie Walker.

BigCommerce Essentials offers a similarly powerful platform for small businesses looking to sell online, at significantly more affordable prices. This means that, unlike most other options, as part of the onboarding process, you're prompted to set up sales taxes and automated shipping—both things that smaller stores that are just getting started can kind of improvise on until they're up and running properly.

If you only sell 10 T-shirts a month, you're not going to suddenly be on the hook for a multi-thousand dollar tax liability.

This really is aimed at businesses looking to launch online and start selling immediately, not indie hustlers. It's also super simple to list your products on other marketplaces , like eBay, Amazon, and Facebook, so customers don't have to buy directly from your store.

Just head to Channel Manager in the sidebar, and connect the option you want. BigCommerce will automatically import any products you've got set up and keep any changes you make up to date across all your channels.

This focus on bigger small business isn't without its downsides, however. They look great, and the drag-and-drop site builder is powerful enough that you can customize themes as you please, but you need to be in a position to justify the investment.

You don't necessarily need to be shifting that level of inventory for BigCommerce to be the right choice for you, but it certainly doesn't hurt.

BigCommerce also integrates with Zapier , so you can connect it to the other apps in your tech stack to automate tasks like sending all of your customers to your CRM. Here are a couple of examples to get you started.

Popular and widely supported, so there are lots of apps and integrations. Most eCommerce solutions work best if you use them to build your full online store, rather than to add payment processing to your existing site.

It's just simpler if everything runs seamlessly from a single dashboard and is built using the same tools. What, then, do you do if you already have a website set up?

Well, presuming you use a service like Squarespace or Weebly, then their built-in tools should be your first option. But if, like huge swaths of the internet, you use WordPress, then WooCommerce is your best bet. Instead of starting over on a different platform, this WordPress plugin seamlessly integrates into your WordPress site for easy selling—so long as you use a theme that supports it.

The same is also true if you're merely familiar with WordPress. In a recent head-to-head with Shopify , we found that—at least for people who could tame its quirks—WooCommerce could be both cheaper and better.

It's the tool I plan to use for my own online store, even though it means setting up a new site. Installing WooCommerce on your site is as easy as installing any other plugin on WordPress. Download the plugin from WooCommerce and follow the instructions to install it on your site.

The big advantage of WooCommerce to WordPress users is how it slots perfectly into your existing back-end. You can manage your orders, create coupons , and view sales reports from your WordPress dashboard. Adding new products is as simple as creating a typical post—since WooCommerce is a WordPress plugin, it has the same interface as WordPress, which means that you won't have to take the time to learn a new platform.

The only difference between adding a new product and creating a new post is that you'll have to add specific information about your product, such as a description, image, categories, and tags.

If WooCommerce doesn't have some features you need, there's a serious extensions marketplace. WooCommerce offers a variety of free and paid options that can enhance your store: get real-time shipping rates with the USPS extension, integrate various payment gateways, or add WooCommerce Subscriptions to let your customers subscribe to your product, services, or even your paid newsletter.

You can also combine these extensions with any plugins from WordPress to customize your store even more. Of course, if you aren't familiar with WordPress—or don't love it—WooCommerce is likely to be more hassle than it's worth.

The managed-hosted versions of it make installing it a little easier, but you still need to know your way around WordPress to get anywhere with it. You can connect WooCommerce to thousands of other apps with Zapier , to do things like saving orders to a spreadsheet or adding new customers to your email marketing tool.

Discover more popular ways to automate WooCommerce , or get started with one of these pre-made workflows. WooCommerce price : Free for standard features on a self-hosted WordPress site; transaction fees depend on payment gateway.

Also, there are extensions available for integrating payment gateways, social media, email marketing, 1-click selling, and shipping. For cost, it is free. Few extensions have prices attached to them, and some WordPress themes are expensive. However, you might not need those extensions, and there are good free themes.

Many of these things, like Amazon 2-way sync, eBay 2-way sync, and Amazon checkout, are free. You must use a paid app to take advantage of Amazon FBA integration and dropshipping.

Many fulfillment centers offer free WooCommerce integration, though some may require custom development for an additional fee.

If you are familiar with the WordPress platform, then WooCommerce is a breeze for you. If not, there is a bit of a learning curve. You only have to install it, add your own products and fix your settings. That includes buying a domain name and hosting, installing WordPress, and setting up your theme and plugins.

The biggest problem though is not the setup; that can be solved with YouTube tutorials. The problem is scalability. Most users have reported it slowing down as they get more products and customers.

If you want to use WooCommerce, but need a bit of help on the hosting side, Nexcess StoreBuilder is an option. We cover it in more detail in our section on other builders to consider.

Volusion was founded in but launched in as an ecommerce solution provider. Dropshipping is also good but not print on demand. I would rate it higher if the Amazon integration were better, but that might not matter to you at all.

Their prices have a limitation to the number of products you can sell. That may change at some point because they used to have a limitation on bandwidth, but that is no more. The dashboard is nicely structured with all of the main action areas in the top navigation menu. It also has inventory management and multichannel selling features built in.

The marketing options include SEO, sell on Google, eBay, Amazon, social selling, rewards, and coupons. Features like one-click upsells and a landing page builder are missing from all the plans.

You can get abandoned cart emails on the Professional Plan and higher. Instead, it has a partner marketplace, where you connect with other companies to help you grow and develop your site — such as Accessibe to help make sure your website is accessible to everyone, including those with disabilities.

Volusion provides an easy-to-use website builder with drag-and-drop and in-page editing. There are 11 free themes and a good number of premium themes. That is a hefty extra cost that some other platforms provide for free. Sellfy is a simple and easy-to-use platform that works for various business models and includes a built-in print-on-demand integration.

Compared to other ecommerce platforms, Sellfy is one of the most affordable options. Considering the features and ecommerce functionality you get standard, you can save a lot of money compared to Shopify.

While there are limits on the number and types of products you can sell on the Free plan, upgrading to a paid plan means you can sell unlimited products, digital products, and subscription products, too. Sellfy includes its own print-on-demand platform, so you can sell a variety of POD products without relying on a service like Printful or Printify.

It also offers apps and integrations for things like Google Analytics and Facebook Live Chat. While Zapier has a free plan, it is limited in terms of the apps you can connect, the frequency at which the automations run, and the total number of automation that run within a month.

For a small business on a budget, Sellfy is a good starting point. It gives you everything you need to get started selling online — whether you sell physical or digital products.

Squarespace is another one of those platforms that offers drag-and-drop. Founded in , they have sleek templates and design capabilities. Unfortunately, that plan lacks the fully integrated ecommerce features you need to run an online store. Squarespace integrates ShipStation and allows you to install Printul and ShipBob from the app section.

Real-time calculation of shipping rates from major providers UPS, FedEx, USPS is also available. The biggest downsides are payment processors and third-party applications.

They only support Stripe and Paypal. As for the apps, they only integrate with very few third-party tools. The website design part is not that easy though. You might have to try your hands on it a few times before you get the hang of it. Coding is an integral part of the package.

So, if you have a developer or the budget for one — and want something truly customizable and powerful — Adobe Commerce is a solid choice. You can do and undo till you get the feature-rich online store you want. It is expensive; the annual licensing fee costs tens of thousands of dollars.

Things like discounts, recurring payments, the ability to grind SEO, adjust content per user, membership subscriptions, unlimited products, and more.

Adobe Commerce has no shortage of apps and integrations to choose from. While several are free, you will have to pay for others to get the features you need. Things like PayPal Checkout, Facebook Sync, Google Ecommerce Analytics, Google Product Feed and a USPS integration are included.

You can use free apps to add Amazon 2 way sync and Amazon Checkout. A big part of Adobe Commerce is the community. Asides the cost, the pricing structure of the platform is important — be it month to month or yearly payments and other fees. Our testing checked the functionalities that startups need.

That includes pricing, marketing features, apps, integrations, performance and these other key considerations:. First-time ecommerce entrepreneurs should be able to launch and run a store on their own without having to call a developer for every last thing.

So we gave extra weight for the ability to set up and run your store code free. From our analysis, BigCommerce and Shopify are at par in ease of use scores.

Drag-and-drop website builders, huh? No coding? No problem! A toolbox for creativity with absolute control. The payment gateway is the bridge between your ecommerce platform and payment processor.

It starts to get complex when you have to deal with multiple countries or when your bank only integrates with certain payment processors.

WooCommerce easily takes first prize as it supports over Payment Gateways. Customer support should be available when you need it, not just during business hours. You want to know that if something goes wrong with your store or payment gateway in the middle of the night, someone will be there to help you fix it.

Shopify had the best customer service of all the platforms we tested. We got a response to our email within an hour, and their phone support was even faster. For some people, they need to be able to get on a phone for support. Only the best ones offer phone support. If you need a specific app to run your business, you need to make sure it integrates with your ecommerce platform.

The best platforms have app stores with hundreds of options to choose from. Shopify leads the pack in number of apps available. BigCommerce falls short here with only a fraction of the app store offerings as its competitors.

If you run a large ecommerce business, you might want complete control and server autonomy. As such, SAAS like Shopify will not satisfy you. The company must buy and operate all of the servers, firewall, operating systems, software licenses, and other equipment as a result of this strategy.

Backups and upgrades must be kept current. The front and back ends of an ecommerce application are separated by headless ecommerce. This method provides marketers greater control over the customer experience. Building whatever you want is now more possible.

APIs, engagement tools, experience managers, and an IT team are all required for headless commerce. As a result, smaller firms often choose alternate solutions. SaaS, or software as a service, is a popular business model. When it comes to SaaS ecommerce, many popular platforms are available including Shopify, BigCommerce, and Wix.

These solutions take care of everything for the customer. In exchange for a monthly or annual fee, the service provider handles all of the technical stuff. This software can be used on its own or as part of a larger ecommerce platform. A digital product could be something like an ebook, online course, audio file , video file, or software application.

If you have physical products, numerous SKUs, categories — then you need a full ecommerce solution. In our testing, we based the best ecommerce platforms for SEO on page load time, mobile and desktop speed, SEO, and average organic traffic of top online stores using each platform.

Load time is a pretty straightforward indicator of how fast your site is. A slow site is a killer in ecommerce — potential customers run away from slow sites, and as we mentioned earlier, each second you gain in site loading speed translates directly into sales gained.

According to our data, the load time for average ecommerce sites is 3. An out-of-the-box solution that offers great loading speed is a secret weapon in your ecommerce arsenal.

Speed performance is so important; we collected multiple types of data from ecommerce website domains to determine how well a site performs. Forget collecting any credit card payments with that slow site.

The average score is Marketers and developers are really starting to feel the mobile speed crunch. Mobile users expect pages on their mobile devices to load faster than desktop. What is it about mobile? Mobile-friendly sites are a must have for all e-retailers, and with good reason —.

To get the most out of mobile site design, you need to make sure your online platform is easily upgradable. In this regard, WooCommerce, Shopify, and Weebly wear the crown. SEO is crucial. Many platforms offer some SEO tools to boost your website.

Nevertheless, some are better than others. When evaluating SEO performance, we looked at the average organic traffic of sites using each platform. We also looked at other important technical SEO factors.

They still need lots of improvement. Search engines like to keep things simple and easy for the end user. Bulky, huge URLs are NEVER user-friendly. Short, relevant URLs are an important ranking factor. Good for usability. WooCommerce is by far the best for SEO. You need a platform offering rock-solid protection against hackers and breaches.

Additionally, diverse payment methods? Oh yeah, a must-have. We also considered platforms that enable multiple currency and store, allows integration with Google services, and 3PLs. The level of intentory management you need depends on your ecommerce business model.

With dropshipping , you never have to order or touch inventory. This makes it a very beginner friendly business model. For these types of businesses, you need an ecommerce platform that integrates with your supply chain management. For ecommerce business owners, especially those with a large inventory, having an ecommerce platform that integrates with their fulfillment center helps streamline operations.

Without it, store owners must manually submit orders for fulfillment, which is time-consuming and leaves room for error. The good news is most platforms integrate with fulfillment centers. If you run a Shopify Store, you can use the Shopify Fulfillment Network if you meet certain requirements.

Many 3PLs offer apps that connect with the most popular platforms like Shopify, BigCommerce, WooCommerce, and Adobe Commerce. If you use a smaller platform like Wix, Weebly, or Zyro, you may run into integration problems. Some fulfillment providers offer custom integrations for an additional one-time fee.

Your website should deliver a rich and smooth experience that entice customers to visit your site, make them stay, and convince them to buy. One crucial place that starts is the design. Too often, online stores go all out with complicated designs that do nothing more than slow down the load time and annoys visitors.

Every design you choose should be with the aim to hook potential customers. About that, Shopify checkout process is limiting. The changes you can make to the checkout pages are minimal except if you pay for Shopify Plus. This is one place that self-hosted platforms do well.

The drag and drop builder plugin is very powerful when combined with the BigCommerce or WooCommerce plugin. You can create advanced price tables, price list and products widgets, customize your checkout page, order tracking, and optimize the mobile view of the website without coding.

Your theme is the frontline for any tweaking you will do. Another thing is cost. While you can get a large number of free WordPress themes, Shopify and BigCommerce are restricted to 9 and 12 respectively.

About half of the traffic to ecommerce stores come from mobile devices. Mobile ecommerce is growing so fast that you need to not only think about responsive design but also the best possible experience. One way to go about this is the Google Mobile User Experience Score. This score tries to mimic how a real user interacts with the page.

According to a post on Moz , five key factors to consider for mobile user experience include:. Founded in and with about 40 million customers, Weebly is a great option for someone looking for a simple store with marketing automation built in.

Nevertheless, it remains an excellent choice for startup entrepreneurs or those who do not wish to hire a developer. Founded in , Prestashop is an open-source and cloud-hosted ecommerce platform that gives the best overall value. Nevertheless, that open-code allows extensive integration with couriers, payment gateways, accounting , warehouses, ERP, and more.

There are ten themes all free available in the admin. The dashboard is straightforward and simple. However, you can achieve most needs through modules that you enable with one click. Those allow better SEO working, Ads, Cross-selling, and social analytics.

Ecwid by Lightspeed is a bit different than other platforms like Shopify and BigCommerce. It is an ecommerce widget you can add to any other website. Using the Instant Sites option gives you a full ecommerce site.

The payment processor Square offers a storefront functionality for free. With it, you can get things up and running fairly quickly, but you cannot use a custom domain.

If you want more options and features, you can upgrade to a paid plan. These plans do not allow for month-to-month billing, but do come with a day free trial. All plans charge transaction fees, which can add up for high-volume online retailers. The top online shopping sites are Amazon, Alibaba, and Walmart.

These retailers have millions of shoppers every year — and offer marketplaces so you can use the platforms to sell your products.

If you are just getting started with eCommerce and looking for some inspiration. We suggest you check out our eCommerce business examples post where we shared small and brick-and-mortar businesses that became market leaders in a span of a few years.

In our tests, Shopify is the fastest, making it among the best ecommerce software options for many businesses, particularly dropshipping stores. Platforms like BigCommerce, Shopify, and Zyro are all easy to set up.

Choosing the best ecommerce site builder is really based on your needs. We do want to recommend that you consider a few as front-runners — BigCommerce was by far the best overall platform for any business model and performs excellently for SEO.

WooCommerce is catching up with market leaders like Shopify in terms of features and apps. Awesome for affiliate marketing. Shopify is the best platform for dropshipping, including print on demand. Wix works for simple stores. Plus it has made a lot of investment in expanding the product and brand in recent years.

Most ecommerce platforms do a decent job. There are much better options available at similar price points. Still, many people use and love these platforms. About Us. Partner With Us.

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Share via: 2. Top Ecommerce Platforms Shopify : Best for Startups, Multi-channel sales and Print On Demand BigCommerce : Best Platform for Larger Stores, Enterprise WooCommerce: Best For Content Driven Brands, SEO Wix : Best Value For Smaller Stores.

Our Review And Testing Methodology. This is a critical key difference between the original study. You can set up WooCommerce for super cheap compared to Shopify. If you are paying monthly for Shopify, you are more likely to be trying to market the site.

So the previous study included under marketed dead sites. We pulled a giant spreadsheet for all the websites on each platform ex. Overall : 4. User Ratings :.

Best For : Drop shipping, print on demand, small stores, boutiques, brick and mortar. Pricing Based On : Features, User Accounts, Transaction Fees. Value : 4.

Features : 3. Performance : 3. Ease of Use : 4. Integrations : 4. Best For : Private label B2C businesses, larger inventories. Additional Transaction Fees : None. Performance : 4. Best For : Content driven brands, small to medium stores. Pricing : Free Hosting Not Included.

Pricing Based On : Hosting, Features, Extensions. Ease of Use : 3. Best For : Print on demand, small stores, boutiques, brick and mortar. Value : 5.

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