Nutritiob support those consumers and their needs, we anticipate products supporting brain health, immunity, cognitive, eye and gut health Bod Pod scanner be a major Trencs. Enter your email on the next step to receive the articles as soon as they go live. As a result, the nutritional supplement market is booming. This is because a protein powder has been processed from the original food into a concentrated source of protein.

Sports nutrition trends -

For instance, someone training for a marathon or completing high-intensity workouts will need more carbohydrates to provide the muscles and brain with enough energy for long periods. Often, when people start a fitness plan, they take supplements to support their progress. There are several that can support an active lifestyle — from fish and algae oils, which improve flexibility and help individuals maintain strong joints, to magnesium, which boosts muscle performance and supports normal nerve function.

Vitamins D, C, potassium, sodium, and zinc are also beneficial for supporting the immune system, reducing oxidative stress post-exercise, easing muscle cramps, and replenishing the body with essential minerals. Energy and pre-workout products have become very popular, coming in the form of powders, gummies, and gels.

These products contain a range of vitamins and minerals, with some also boasting caffeine and branched-chain amino acids, such as leucine, isoleucine, and valine, which help to build protein in the muscle and prevent fatigue.

Some also contain L-citrulline which encourages nitric oxide production and relaxes the arteries to boost blood flow around the body. This non essential amino acid can also help with muscle soreness and fatigue.

Some supplements are essential particularly for vegan athletes and exercisers, says Jenaed Brodell, Founder and Lead Sports Performance Dietitian at Nutrition and Co. Protein supplements dominate the sports and active nutrition market.

From powdered or gel forms of whey and vegan protein, to bars, yoghurts, puddings, drinks and fortified cereals, protein is probably one of the easiest to find, with plenty of options available.

Despite protein intake being important, there is no need to rely on supplements. A protein supplement should only be used to help an individual consume enough protein or when the need for convenience dictates.

The organic compound is produced naturally in small amounts in the kidney and liver, but it can also be found in red meat and fish, and is also available in supplement form. It is known to help the body push itself during high intensity workouts such as powerlifting, sprinting, football and swimming, by giving the muscles extra energy, shortening recovery time, and helping to build muscle mass.

Demand for the supplement emerged following the Barcelona Olympic Games, when British athletes Linford Christie and Sally Gunnell said it helped them in their training and ultimately win gold. Despite being a top selling product in the active nutrition market, a small number of studies in the past have suggested the supplement can damage the kidneys.

This being said, moderate exercisers are not advised to take the supplement, says Strauss. In the endurance sports market, a growing trend besides protein-based products is in carbohydrate-rich nutrition. Brands such as Maurten, OTE and Styrkr are leading the way with these products with Styrkr offering a drink mix with 90g of carbs per serving.

The market for high-intensity training nutrition products could also see huge growth in the future, says Strauss. This may mean we see slight variations in formulations of products to include lactate buffering agents such as sodium bicarbonate. As the sports and active nutrition sector develops, it will also need to recognise its changing audience.

They also made up close to one in five of new sport nutrition products by The public just need to ensure they are educated enough to make informed choices on a plant-based diet ensuring [ they get ] enough protein and all the right nutrients.

Another growing market is for older adults nutrition. Older athletes and regular exercisers require a higher level of protein in their diets, says Strauss. Again this can, and should where possible, be achieved through food rather than supplements as food will contain additional vitamins and minerals which a single source supplement will not.

Eating more protein could help your body maintain muscle mass combined with resistance training. As more people seek to boost their fitness level and improve their health, the sports and active nutrition sector will continue to remain an essential market to help individuals achieve their personal exercise goals.

If it is to retain its high demand though, it must continue to adapt and become more inclusive for its changing audience. Alternative protein transition accelerated by health and climate conscious consumers, study says. New technology is enhancing plant proteins in plant-based drinks, says report.

Get our best content directly in your inbox. With consumers becoming more and more critical about ingredients used in sports nutrition products, they are also becoming more demanding in terms of the products' efficacy —they want to use sports nutrition products with scientifically proven benefits.

Your opportunity in the collagen consumer market: collagen, as a pure protein with an array of clinically proven benefits in the domain of muscle recovery, bone and joint health , has a great opportunity in this space.

Consumers want to break from plain chocolate and vanilla flavors that are typical in sports nutrition products and seek healthy products resembling desserts, bakery, and confectionery rocky road, pumpkin spice, etc. with richer flavors and textures.

Consumer lifestyles are becoming increasingly busy and this is reflecting on product development. will be even more popular in This document cannot be reproduced, redistributed or commercially exploited, either in part or in total, without the prior written permission of Tessenderlo Group.

Top trends in sports nutrition With more and more consumers responding to healthy living and fitness trends globally, sports nutrition has become the fastest growing category within consumer health, with an estimated growth of ~8.

Widening consumer group. C lean label.

Health, Enhance mental performance and fitness trends nturition here to stay. Nutrifion to the pandemic, consumers nutritjon focusing on better-for-you food and activities year-round, rather than just at the start Tdends each nufrition. Because of Sports nutrition trends, we expect people nurrition continue to take a more proactive approach toward their health and the consumer group will widen this year in sports nutrition. To support those consumers and their needs, we anticipate products supporting brain health, immunity, cognitive, eye and gut health will be a major focus. We also expect to see the expansion of niche products and flavors. Sports Nutrition will continue to expand and broaden its consumer base, bringing an increasing number of women into a traditionally male-dominated space. Natural antioxidant supplements to initial Natural antioxidant supplements reflect trenrs unanticipated boom in Natural antioxidant supplements market. There are a couple nutritoin drivers, but perhaps most notable Energy-boosting snacks the shift in mindset towards sports nutrition. Nuteition the past, sports nutrition products were primarily used by professional athletes. There has been a significant increase, however, in demand by those who simply want to get the most from their workouts and improve their overall health. Digital support communities and virtual workouts were a couple of the lingering pandemic-related fitness fads that are least likely to see a trajectory of continued growth.