Optimizing content delivery for faster access speeds up page load times, reducing user frustration and improving the user experience. Bloated code, such as redundant CSS styles, excessive JavaScript libraries, and improperly structured HTML, can bog down page speeds. The more unnecessary or heavy elements servers and browsers need to process, the slower they respond to user requests.

Optimizing your code not only hastens page load times but also delivers smoother and more responsive user experiences, keeping users on your site longer and leading to better engagement rates. Each script requires browsers to fetch, download, and execute additional resources, slowing load time.

Large, uncompressed images can significantly reduce page load speeds by requiring servers to transfer more data to browsers.

When a user visits a web page, the browser requests and downloads all the content, including images, from the server. The larger the file size, the more time browsers need to download and render them. You can use software such as Adobe Photoshop and TinyPNG to optimize image file sizes to compress images without compromising quality.

You can also use WebP images instead of PNGs and JPEGs to further reduce file sizes. When browsers request resources from servers via HTTP requests , multiple stages in the process can introduce latency.

You can streamline this loading process by minifying HTTP requests through tools like cssnano for CSS and UglifyJS for JavaScript. When visitors visit websites and download assets such as images and files, browsers temporarily save these resources locally in their cache.

When visitors return to the site, browsers use these saved assets instead of redownloading them for faster loading and response times. Content management systems CMS like Webflow enable custom cache duration settings, letting you strike a balance between quick load times and delivering fresh content.

Longer cache durations generally offer faster load times but delay displaying updated content to users. Regularly review and fine-tune these settings to deliver optimal browsing experiences and ensure visitors receive updated content promptly. Content Delivery Networks CDN spread content across global servers to provide faster delivery to website visitors.

By serving content from the nearest server to a user, CDNs reduce latency and speed up access. Streaming companies like Netflix and Amazon Prime Video often use CDN to rapidly deliver shows and movies worldwide.

Reliable providers host your website on high-performance servers optimized for speed, uptime, and security.

These providers invest in infrastructure and technologies that reduce server response times, handle high traffic efficiently, and prioritize content delivery, leading to faster website loading and smoother user experiences. By implementing best practices and using the right resources in your design process , you can provide visitors with a smooth and speedy user experience that meets their preferences.

Webflow has many effective plugins and tools to help you measure website performance and make improvements. By implementing best practices from Webflow University and utilizing the right resources in your design process, you provide visitors with smooth, speedy user experiences that keep them returning for more.

Get the best, coolest, and latest in design and no-code delivered to your inbox each week. Discover the advantages of various website scaling approaches and explore techniques for effective load management to accommodate more visitors. Here are seven of the best website performance test tools you need to check out.

Use these 8 proven strategies to ensure your Webflow site performance remains top notch. Check out our tips and strategies.

Learn how to keep visitors from leaving your website. Discover effective methods to reduce bounce rates and encourage users to explore your content. Heatmaps allow you to analyze user behavior and create reports to use that data to improve your website.

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Visit Webflow University. Log in Contact Sales Get started — it's free. Webflow Team. Read our comprehensive guide on image optimization. Is your server hosting up to snuff? It should be modern and powerful enough to store and manage the website's code, media files, databases, CMS, web server, and so on.

It also should have enough capacity for your average traffic and seasonal spikes. If you have some misgivings on these points, check out whether the used hosting is optimal for your specific site and its needs.

The next step in sprucing your website up is checking out all extensions. While expanding functionality or enhancing appearance, add-ons might lead to website performance issues.

And if you have a significant number of plugins, the situation worsens. There are two typical reasons why. Firstly, they can make redundant requests, putting even more load on the system. Secondly, they're often versatile, and the one-size-fits-all approach signifies heavy logic consuming considerable server resources when processing.

Developers use profilers to assess what third-party modules slow down the website. Then, we either optimize or uninstall them. Sometimes, updating or picking up a better alternative works, too. When a page is loaded, browsers make a number of HTTP requests to get HTML, images, JavaScript and CSS files, and other assets from a web server.

The fewer HTTP requests your server processes, the faster the web pages will be. Let's list the most efficient means for optimizing HTTP requests:.

The next point on our list is file compression , which plays a key role in reducing server load. To transmit CSS and JavaScript files faster, we can squeeze them before sending. When archived, a file can weigh 5 KB instead of 55 KB, making it to the client from the server way faster. Gzip is a classic program for content compression, and it's supported by most web servers and browsers.

Brotli is a more recent algorithm developed by Google. When users visit a page that was moved from one URL to another, a redirect happens. While they're vital for search engine rankings preservation, each time a web browser encounters a redirect, an additional HTTP request is made, leading to a delay in content delivery.

It may be a split second which is also undesirable , but sometimes, there can be even whole seconds. So don't turn a blind eye to them; keep as few redirects as possible. Browsers can handle several operations simultaneously requests, loading, etc.

But the pages are parsed the document structure is analyzed , rendered painted to be displayed for users , and JS code is executed in the so-called main thread that works sequentially. It reads the page code and sometimes stops to download JS and CSS files and process them.

These operations block the rendering process and delay presenting the page to users. Here are website speed optimization techniques to avoid render-blocking:. These are advanced website performance optimization tips to enhance website responsiveness during user sessions.

They can't help with the initial page load but are able to speed up consequent interactions for website visitors. Both techniques imply that we know what users are highly likely to do next: which page they move or which button or link they click.

So, we've given you universal best practices on how to increase website speed as well as how to improve web application performance.

Periodical website performance optimization always brings win-win results for customers better user experience and website owners. Carry out website speed tests and optimization in cycles; we vouch for the efficiency of this strategy.

Check site speed from multiple locations to ensure consistent performance worldwide. And don't forget to double down on mobile optimization measures. In practice, it's harder to achieve the same speed on smartphones, but it's sad to lose a huge portion of mobile users instead of monetizing abundant mobile traffic.

If you need professional guidance and assistance with improving page speed, order Onilab's website page speed optimization services. For over a decade, our engineers and designers have been accumulating expertise in web dev with a strong focus on real business needs.

Magento 2 Speed Optimization: 32 Effective Fixes Updated Website performance is one of the key factors affecting customer experience and, as a result, conversions. When people open a site on their laptops or mobile devices and need to wait extra seconds each time they go to the next page, it's a resounding signal of a poor user experience.

In most cases, they won't wait. Thus, for website owners and teams, the "How to improve website speed? Yes, it takes a great deal of work to keep servers, content management systems, databases, and other parts performing at maximum capacity.

But it results in better website usability and higher visibility in search engines, attracting more leads and making them clients. Site speed optimization is always a set of measures. It's updating and upgrading software and hardware, conducting front-end performance optimization, and editing code on the backend.

Additional modern design web performance techniques include searching for bottlenecks and other weaknesses, assessing crucial metrics, using third-party web performance optimization tools, and so on.

To achieve and hold good results, we recommend website owners carry out website speed optimization every six months. Fixing slow websites starts with performance tests to understand where we are now and what might be the reasons for a slowdown.

When it comes to web performance optimization techniques, there are plenty of them: revising HTTP requests, setting server-side and browser cache, deploying multiple servers of your content delivery network CDN , reducing loading external resources, database optimization, and so on and so forth.

Another path is fixing all the issues listed in your Google PSI report. Here is the guide on how to optimize a website for PageSpeed Insights to get the maximum score. Subscribe to our newsletter to receive the latest news and updates.

Table of Content. Ecommerce Performance Optimization. Alex Husar, Onilab CTO. Dmitry Gayduk, Magento Team Lead. Mary Sysoi, Copywriter. Related Articles Performance Optimization. Performance Optimization. How to Optimize Website Speed: FAQ How does website speed impact user experience and conversion rates?